A gentle cleansing shampoo that builds volume without making the hair heavy. Provitamin B5 and Wheat Proteins strengthen and thicken the hair structure.Big is beautiful. And to give you the biggest, most beautiful hair, we made Absolute Volume. Enriched with moisturizing, thickening provitamin B5, plumping and strengthening wheat proteins, it lifts your hair up where it belongs without adding weight.Squeeze and massage a small amount into wet hair. Rinse and follow up with conditioner.